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What does a media agency do today?-Service ONE Marketing In Phnom Penh

What does a media agency do today?

Traditionally, a media agency strategically plans where and when your advertising and marketing message should appear. The agency, ideally, helps you buy the space and puts your message on it.

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Today, media agencies have evolved beyond that definition and morphed into ‘communications agencies’ meaning they do a lot more than just tell you where to put your message or when to put it. Because consumers have changed the way marketers plan their strategies, and have adapted so many new channels – mostly due to the advances in digital – agencies have to have multiple efficiencies, including strategic planning, buying clout, social media muscle, content development, mobile media versatility and more.

With digital, the lines haven’t just blurred, they’ve auto-erased. Media agencies worldwide are fast acquiring, hiring, renting – content creation talents or agencies to become a complete solutions provider for their clients. That’s the nature of how today’s consumer’s use and dependence on digital focused channels of communications have changed the way media planning agencies behave in the ecosystem. You cannot put your head in the sand (and there’s lots of it around here) and stay in a silo.

We don’t look at digital in isolation, because digital is part of every day life and can no longer be viewed (as is often done in this region) as a ‘by-the-way channel’. Agencies today provide strategic consulting and execution on how best to leverage digital for a brand’s communication; how to optimize digtal touch points, develop strategic engagement plans across all media, look at new areas like social networking, search, viral, mobile and web 3.0 for true integration. Media solutions today include a 360° approach where clients are being provided with knowhow, expertise and final product including the development, design, programming and full content.

But one cannot forget that life at a media agency is not all zeroes and ones. Online and mobile isn’t everything, and at least here in the Middle East, tv is still ruler of the domain. And no Arab Spring is going to change that, facebook or no facebook. At the end of the day, come Ramadan month, the sofa and the tv are the hot zones in the home. So, understanding traditional media channels – tv, radio, newspaper, magazines, outdoor – and being able to tell the client how, where, why and when his message should go on is still key.

Media agencies first of all need to understand their client’s business needs, understand the market dynamics and be able to focus the message to consumers via channels that best resonate with the target audience. Beyond that, media agencies bring efficiency to their clients across media planning and negotiation points as they have the specific expertise, volume leverage and theoretically deliver economies of scale and reduce per media booking transaction cost. That’s the basics.

Today, media agencies will help you plan how you play in the social media space, they will help you market your brand on Search engine pages (SEM), they will put your message inside taxicabs, organize events, do mail-drops at door steps, send out emailers, write on the sky or the beach, blog, post on facebook, manage your website, put pretty girls with handouts in a shopping mall and almost any other way you can think of communicating.

What Are the Different Types of Advertising?-Service ONE Marketing In Phnom Penh

Advertisers pay for advertising to accomplish a wide array of goals. Ad objectives generally boil down to long-term branding communication or short-term direct response advertising. Branding is about building and maintaining a reputation for your company that distinguishes it in the marketplace. Sales promos are short-term inducements to drive revenue or cash flow. Based on your company’s objectives, budget and target audience, you normally advertise through one or more types of media. Calculating your return on investment in dollars is difficult, but you need to establish measurable goals, such as a percentage increase in awareness, to evaluate success.

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Broadcast Media

Television and radio are two traditional broadcast media long used in advertising. Television offers creative opportunities, a dynamic message and wide audience reach. It is typically the most expensive medium to advertise through, though. Because local affiliated stations normally serve a wide local audience, you also have to deal with waste when trying to target a small town marketplace. TV watchers normally have a negative attitude toward commercials and many have DVRs at their fingertips. Radio and TV both have fleeting messages, meaning they disappear once the commercial spot ends. Radio is relatively affordable for small businesses and allows for repetition and frequency. You don’t have the visual element of TV and you have to deal with a distracted audience, since most listeners are driving.

What should you know about social media in Cambodia-ONE Marketing In Phnom Penh

Social media has been one of the greatest phenomena of the past decade, it is present in many aspects of the daily life and it has, inevitably, interacted with the political realm. The debate on how the interaction between politics and the Internet serves democratic purposes has given way to a myriad of perspectives, ranging from the sceptic and realist view that foresees an Internet moulded to fit traditional politics, thus maintaining the status quo, to optimistic accounts emphasizing the democratising power of the net making users more active in the public sphere.  A well-rooted analysis of the interaction between politics and social media needs to consider both extremes of the spectrum, thus avoiding a dichotomy between optimists and pessimists. For such purposes, a social and political analysis of each specific case study is a necessary step.

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Social media and politics is a topic of interest in Cambodia since the number of new sign-ups to platforms such as Facebook hiked exponentially and was pointed out to be one of the factors that profoundly contributed to the outstanding electoral results of the opposition Cambodian National Rescue Party (CNRP) in 2013. Since then, government officials have been catching up in their social media skills, while authoritarianism began rising. Currently, social media is widely used by the government, the opposition parties and the civil society, and while it has not proved to be a decisive factor (on its own) in overthrowing a government, it is a crucial element to keep an eye on.

Social Media Marketing for Businesses-Service ONE Marketing In Phnom Penh

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

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Social Media Marketing 101: What Is Social Media Marketing?

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.

10 Reasons Why You Should Be Advertising on Facebook-Service ONE Marketing In Phnom Penh

Social media should be part of any business’s digital marketing strategy. It is a key way to share content, build links, and drive engagement. However, you are missing out on the full potential of social media if you are only using it for organic traffic.

Social ads allow you to reach even more of your audience, often at a low cost. You can then turn these users into followers and continue marketing to them.

However, if you want to do social media right, there is one social platform in particular where you need to be using ads: Facebook.

What Is Social Media Marketing?-Service ONE Marketing in Phnom Penh

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

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How Are Search & Social Media Marketing Related?

Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

Social Media Marketing At Marketing Land

6 Advantages of Social Media Advertising for Your Business-Service ONE Marketing In Phnom Penh

Social media marketing is a short and powerful feature that they have to venture into while it is in the spotlight. Many business owners use social media advertising nowadays. Social media marketing will increase your sales, and you need to understand the metrics you require to use to achieve those results.

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There are many advantages of social media advertising for your business:

1. Improved Brand Loyalty

Social media Cambodia-Service ONE Marketing In Phnom Penh

Social media is a relatively fresh newcomer to the marketing scene. It’s entirely natural for you to doubt if it has tangible benefits for business use. It can be tough to justify investing resources in approaching social media management more seriously.

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On the flip side, there are tremendous and organic rewards on offer for businesses that get it “right.” Record traffic figures, massive engagement with potential customers, outstanding brand evangelism and delighted customers with publicly visible support are only some of the benefits of social media.

Benefits Of Advertising On Social Media Channels-Service ONE Marketing In Phnom Penh

Social media advertising can provide huge increases in conversions and sales with lower cost of acquisition. Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform.

លទ្ធផល​រូបភាព​សម្រាប់ social media

What Are The Benefits Of Advertising On Social Media Channels?

Benefits of social media for business-Service ONE Marketing In Phnom Penh

Social media is one of the most effective and affordable digital marketing tools for businesses. Social media has grown from being a fringe advertising tactic to a fundamental marketing component for businesses of all sizes. Here are the top nine benefits of using social media to grow your business.

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1) Increased Brand Awareness