When social media networks exploded in the early 2000s, most networks were used by friends connecting with one another. Over time, businesses started to see the hidden marketing power locked within these networks.
Thus, some companies began using social media networks as a marketing tool. However, it was mostly an overlooked niche market until a few years ago.
Social media marketing is one of the most influential forms of marketing in the world today, and most businesses have to have a presence across some of the major networks to be perceived as a legitimate company.
You cannot overlook the importance of social media.
Here is why it is growing.