Let you know about Social Media – Service ONE Marketing In Phnom Penh

Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.

Here are some prominent examples of social media:

  • Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.
  • Twitter is a free microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users’ tweets by using multiple platforms and devices.
  • Wikipedia is a free, open content online encyclopedia created through the collaborative effort of a community of users known as Wikipedians. Anyone registered on the site can create an article for publication; however, registration is not required to edit articles. Wikipedia was founded in January of 2001.
  • LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.
  • Reddit is a social news website and forum where stories are socially curated and promoted by site members. The site is composed of hundreds of sub-communities, known as “subreddits.” Each subreddit has a specific topic such as technology, politics or music. Reddit site members, also known as, “redditors,” submit content which is then voted upon by other members. The goal is to send well-regarded stories to the top of the site’s main thread page.
  • Pinterest is a social curation website for sharing and categorizing images found online. Pinterest requires brief descriptions but the main focus of the site is visual. Clicking on an image will take you to the original source. For example, clicking on a picture of a pair of shoes might redirect users to a purchasing site and an image of blueberry pancakes might redirect to the recipe.

Brian Solis created the following social media chart, known as the conversation prism, to categorize social sites and services into various types of social media. (See a larger image)

 

Business applications of social media

Social media is becoming an integral part of life online as social websites and applications proliferate. Most traditional online media platforms include social components, such as comment fields for users. In business, social media is used to market products, promote brands, connect to current customers and foster new business.

  • Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities.
  • Social media marketing (SMM) takes advantage of social networking to help a company increase brand exposure and broaden customer reach. The goal is usually to create content compelling enough that users will share it with their social networks. One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: by adding social media links to content such as RSS feeds and sharing buttons, or by promoting activity through social media via status updates,  tweets, or blog posts.
  • Social CRM (customer relationship marketing) can be a very powerful business tool. For example, establishing a Facebook page allows people who like your brand and the way you conduct business to like your page, which creates a venue for communication, marketing and networking. Through social media sites, you can follow conversations about your brand for real-time market data and feedback.
  • In terms of customer feedback, social media makes it easy to tell a company and everyone else about their experiences with that company, whether those experiences are good or bad. The business can also respond very quickly to both positive and negative feedback, attend to customer problems and maintain, regain or rebuild customer confidence.
  • Enterprise social networking allows a company to connect individuals who share similar business interests or activities. Internally, social tools can help employees access information and resources they need to work together effectively and solve business problems. Externally, public social media platforms help an organization stay close to their customers and make it easier to conduct research that they can use to improve business processes and operations.
  • Social media is also often used for crowdsourcing. Customers can use social networking sites to offer ideas for future products or tweaks to current ones. In IT projects, crowdsourcing usually involves engaging and blending business and IT services from a mix of internal and external providers, sometimes with input from customers and/or the general public.

On the other hand, the integration of social media in the business world can also pose challenges. Social media policies are designed to set expectations for appropriate behavior and ensure that an employee’s posts will not expose the company to legal problems or public embarrassment. Such policies include directives for when an employee should identify himself as a representative of the company on a social networking website, as well as rules for what types of information can be shared.

What Is Social Media? Part2 – Service ONE Marketing In Phnom Penh

What’s the Difference Between Social Media and Social Networking?

As mentioned earlier, a lot of people user the terms social media and social networking interchangeably as if they mean the exact same thing. Although the difference is subtle, they’re not the same. Social networking is really a subcategory of social media.

The easiest way to understand the difference between social media and social networking is by thinking about the terms media and networking separately. Media refers to the information you’re actually sharing — whether it’s a link to an article, a video, an animated GIF, a PDF document, a simple status update or anything else.

Networking, on the other hand, has to do with who your audience is and the relationships you have with them. Your network can include people like friends, relatives, colleagues, anyone from your past, current customers, mentors and even complete strangers.

Magnified illustration with the word Social Media on white background.

They certainly overlap, which is why it gets confusing. For example, you can share media with your social network to gather likes and comments — a form of social networking. But you can also just upvote a link on Reddit, which is a social media platform, to help out the community and give your say in the matter without any intention of building relationships with other users.

Still confused? Try to think of social media like fruit. Apples, bananas, oranges, grapes, berries, melons and pineapples are all part of the broader fruit category the same way that social networking, social news, social bookmarking, wikis, blogs and private web messaging are part of the broader social media category.

Are Traditional Media Also Social Media?

Traditional media was mentioned earlier on in this article just to demonstrate broader examples of media, but don’t be fooled into thinking that TV, radio, and newspapers are a part of social media. At least not quite yet entirely. The line drawn between the two is slowly thinning as each continues to evolve.

Social media doesn’t just give you information but interacts with you while giving you that information. This interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as Flixster recommending movies to you based on the ratings of other people with similar interests.

Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. Social media, on the other hand, is a two-way street that gives you the ability to communicate too.

Are Blogs a Part of Social Media?

Copyblogger published an interesting article several years ago, making the argument that blogs are indeed social media, despite the fact that people tend to put them in a category all on their own these days. In fact, blogs are one of the oldest forms of social media that dominated the web long before we were friending and following everyone on social networks.

The key features that make blogs part of social media are their user accounts, comment sections, and blog networks. Tumblr, Medium, WordPress, and Blogger are just a few examples of big blog platforms that have very active community blog networks.

What Are Some of the Known Issues With Social Media?

Social media isn’t all just fun and games with your friends, celebrities you admire, and brands you follow. There are lots of common problems that most major social media platforms haven’t totally solved, despite their effort to do so.

  • Spam: Social media makes it easy for spammers — both real people and bots — to bombard other people with content. If you have a Twitter account, you’ve probably experienced a few spambot follows or interactions. Likewise, if you run a WordPress blog, you may have gotten a spam comment or two caught by your spam filter.
  • Cyberbullying/Cyberstalking: Children and teenagers are especially susceptible to cyberbullying because they take more risks when it comes to posting on social media. And now that we all interact on social media via our mobile devices, most major platforms make it possible to share our locations, opening up the doors for cyberstalkers to target us.
  • Self-image manipulation: What a user posts about themselves on social media only represents a small portion of their life. While followers may see someone who’s happy and living it up via their posts on social media in such a way that makes them feel boring or inadequate by comparison, the truth is that users have the power to completely control what parts they do and don’t want to broadcast on social media to manipulate their own self-image.
  • Information overload: It’s not unusual to have over 200 Facebook friends or follow over 1,000 Twitter accounts. With so many accounts to follow and so many people posting new content, it’s almost impossible to keep up.
  • Fake news: Fake news websites promote links to their own totally false news stories on social media in order to drive traffic to them. Many users have no idea that they’re fake in the first place.
  • Privacy/Security: Many social media platforms still get hacked from time to time despite having good security measures in place. Some also don’t offer all the privacy options that users need to keep their information as private as they want them to be.

What Does the Future Hold for Social Media?

It’s difficult to predict anything exactly, but if one thing can be said about the future of social media, it will probably be more personalized and less noisy. Over-sharing will be less of a problem and filtering out irrelevant information will become a stronger trend.

Snapchat is a social media platform that’s really at the forefront of social media evolution. Rather than blasting out updates for all our friends and followers to see, we use Snapchat more like we communicate in real life — with specific people only at specific times.

Other big social networks like Instagram and Facebook have also taken inspiration from Snapchat for its stories feature, integrating nearly identical features into their own platforms so users have the opportunity to share quick photos or short videos that are only available to view for 24 hours.

If anything, social media is probably about to move more toward ephemeral sharing for quicker, more intimate sharing without the stress of having to blast something out to hundreds or thousands of followers that stays up there unless it’s manually deleted. The pressure of garnering tons of likes and comments on regular social media posts also plays a huge factor, suggesting that more casual forms of social sharing, such as through stories, could be the social media way of the future.

Why Social Media Is Important And Growing-Service ONE Marketing In Phnom Penh

When social media networks exploded in the early 2000s, most networks were used by friends connecting with one another. Over time, businesses started to see the hidden marketing power locked within these networks.

Thus, some companies began using social media networks as a marketing tool. However, it was mostly an overlooked niche market until a few years ago.

Now?

Social media marketing  is one of the most influential forms of marketing in the world today, and most businesses have to have a presence across some of the major networks to be perceived as a legitimate company.

You cannot overlook the importance of social media.

Here is why it is growing.

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Ease Of Implementing New Campaigns In the past, putting together marketing campaigns was time-consuming and clunky. You had to make cold calls, set up ads in newspapers, create commercials for TVs, or put together a radio ad. Social media marketing has solved many of those issues. No matter the size of your business, putting together a social media marketing campaign is time-efficient and much easier than ads of the past. Most people, with a little bit of effort, can put together their marketing campaign. They can generate their own followers, post their own content, monitor their own analytics, run their own paid advertising campaigns, and interact with their followers through a social media campaign.
Creating And Sharing Video Is Easier In the past, getting air time was not easy. Not only did you have to find someone to produce your video content for you, but you also had to negotiate with tv networks to show your video. In addition, monitoring your ROI on your video content was not nearly as simple as today. After getting your video on air, it was nearly impossible to monitor how many people consumed your content and interacted with it. Now, creating a video is as simple as getting someone to hold a phone for you and hit record. Once you have that video, you can do with it whatever you want. Between Facebook and YouTube, distributing video content has never been easier. Social Media Makes The Customer Experience More Interactive One of the best things about social media is in its name; it is social. Businesses need to interact with their customers to show them that there are real people behind their product that care about the people buying it. There is no other platform that offers the same level of customer engagement than social media. Companies can build communities, interact with their customers in real-time, answer questions and complaints, and post regular updates. Also, companies can reach out to their customers in several different ways. They can appeal to customers through blog posts, infographics, videos, and games through networks such as Facebook, Pinterest, Instagram, YouTube, and other platforms across the web. It is important for companies to recognize the value and trends in social media marketing so that they better understand and utilize the platforms. Although it is just one part of a larger marketing plan, its importance in the marketplace continues to grow. For those who are not already on some of the major social networks, it’s time to start now. For those who are already using social media, it is important to monitor trends and look at your analytics reports closely to determine whether your strategy is working.