Social media should be part of any business’s digital marketing strategy. It is a key way to share content, build links, and drive engagement. However, you are missing out on the full potential of social media if you are only using it for organic traffic.
Social ads allow you to reach even more of your audience, often at a low cost. You can then turn these users into followers and continue marketing to them.
However, if you want to do social media right, there is one social platform in particular where you need to be using ads: Facebook.
Facebook is by far the most popular place for social media marketing. Facebook is especially popular for local advertisers and is now used by 62% of them—and for good reason.
Let’s take a look at 10 reasons why so many brands are advertising on Facebook and why you should be, too.
You have decided to move forward with social media advertising, but which advertising platform do you choose? With all of the social media platforms that offer advertising, you do not have to settle. You can choose the platform(s) that meets your needs.
Facebook has the most diverse user base and evenly distributed demographics, with 79% of online adults using it. While the age of its users continues to skew on the young side, with 88% of 18 to 29 year olds using the website. The percentage of users 65 and older continues to grow—now at approximately 62%. Additionally, 83% of online adult woman are on Facebook and 75% of men use the social media website.
Social media is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales. It’s never been cheaper to build your brand and create new demand for your products and services.
1. People Spend a Ridiculous Amount of Time on Social Media
Facebook is too huge for a business of any size to ignore.
In spite of the dominance of Android devices in the market, it doesn’t mean that only Android has all the benefits for an app developer.
So, before we jump in and start helping you develop a stellar iOS app, let us talk about why you must develop an iOS app.
- iOS is a lot faster than any Android device
- iOS apps run a lot smoother with almost no glitches
- iPhones or iPads function pretty much in the same way, whereas Android devices vary in their construct & functioning wildly
- iOS apps earn much higher revenue from the App Store
- All iOS apps can be used in any MacOS. An equivalent functionality is missing in case of Android app
- Using an iOS device, the iOS apps can be shared with friends and family. Another feature that is not yet developed for Android
Things to do before writing an iOS app
While it might be tempting for you to dive head first and start writing your iOS app because that is where all the action lies. Following processes can get tedious but there is merit in it.
It is important that you chalk some time out beforehand to set up the project in the right direction. Now, you might think that it is eating away into your time right now, but trust me, you are doing yourself a favor and saving a lot of time in future.
If you’ve ever wanted to build an app after thinking up a brilliant idea, you’re in the right place.
Sure, the fear of coding can push you to not act on building your own app or to put off looking for the best app building software. Well, the good news is that it’s easier than ever to enter the mobile app market — no coding knowledge or experience required.
Whether it’s for your business, blog, product, service, or just something totally random, app creation software options are both plentiful and easy to find, if you know where to look.
SEE ALSO: Everything you need to know about Apple’s iOS 12
You’re not looking to occupy the same rarefied air as Angry Birds does with its billions of downloads. You’d be satisfied with a few thousand that simply expanded brand awareness of your shop deeper into the local community.
The thing to keep in mind is that successfully marketing a new app should mean more than just cracking open your wallet and throwing money around haphazardly. Leave that for the big boys and girls with their trillion dollar ad budgets. You, my friend, are about to learn a smarter way to roll with social media and content.
The Difference Between Leading and Driving
As marketers let’s be honest, we probably don’t have the best design skills. Although we’d like to think we know our way around a color palette, we could use some helpful hacks for producing professional-quality designs for our apps.
Luckily AppsBuilder makes developing apps easy with templates that can be customized to fit any brand style, but sometimes you just need some extra help, right? For this reason, we’ve put together this handy list of app design hacks to help you design the best app for your business.
Once you’ve decided what features your app needs, you’re ready to start applying a color theme to your app. Here are a few tools to help you decide on a color story that matches you app:
- Adobe Color Wheel: If you cannot wear matching socks it will for sure be difficult for you to find a color pattern to use. Adobe let’s you pick one color and sets several complimentary color suggestions for you.
- 0 to 255: 30 shades of…whichever color you pick. Choose one color and get all the hexadecimal codes for sibling shades.
- Carefully crafted UI design assets: This may not be a free tool to use. However, just by skimming their website you will be inspired to change the way you design. Maybe if your app started making some profit you may upgrade to some paid icons that match your style better.
- Flat UI Design: View case studies for mobile applications’ user interface. From theory to practice, view how marketer promotes their app builder using visuals.
Online marketing is immensely beneficial to your e-commerce business- it has the capacity to enhance your organizational growth and increase your customer base.
When you are deeply engaged with an e-commerce web design business, one of the greatest things you should do will be to get people to buy the products and services you are selling. If you are selling products and services, and no one is buying them, then you are taking a walk:
Create original content marketing campaigns
When it comes to the online marketing of your products or services, content is king. If you publish high-quality content on your website, it will not only attract, engage but will retain your audience.
With original contents, you can easily inspire site visitors into high paying customers. You can do this effectively with blogs and features, and let the blogs come with a ‘call to action’ and let it be clearly towards the end of the article. It should provide further information for the visitor, by showing them where to click and buy a product or service. Please, your website needs to be hosted by a professional web host company like BlueHost.
Try as much as possible to tie your high-quality contents to your social media handles- this will inspire your friends and followers to like and share it with their contacts. Publishing regular contents on your website will position you as an authority in the field.
In recent years, digital marketing has been getting tougher and tougher, and not without a reason. With a larger number of businesses putting up a fight for a small space on Search Engine Results Page, this was something we, as marketers, had all been expecting. Add to it the ever-changing search algorithms of major search engines like Google and Bing amongst others, and at one point or the other, we all find ourselves in a desperate need for some assistance to analyze if the websites we are working on, are good enough for these search giants.
How do we go about it? Simple, we use one of the many SEO analysis tools out there. However, given the humongous number of tools available, it can be a little daunting to pick the one that can promise a comprehensive analysis. But, don’t worry! We have got you covered. We have consolidated a list of 5 SEO analysis tools which can offer you the much-required insight about your website content optimization, and led you in the right direction! So, let’s get started.
Woo Rank is one of the most effective tools which can offer you the much-desired assistance when it comes to identifying the various SEO elements that hold significance, while also optimizing them.
To understand this elaborately designed tool in a nutshell, WooRank essentially ranks your website on a scale of 100. This scoring is based on as many as 70 distinct criteria. While the free version helps you measure and optimize the site’s performance, the advanced version will offer you with an in-depth analysis of each page, while highlighting the pain points, so that you can address them on your accord.
In a world where marketing and advertising are now primarily digital, the term ‘digital marketing agency’ almost seems redundant, doesn’t it? However, with print, radio, television, and other traditional marketing techniques maintaining some relevance among modern strategic marketing campaigns, explaining what makes a ‘digital agency’ different than some others out there is something we think our readers should understand.
The term ‘digital agency’ is no longer a new or mysterious phrase. Instead, it has become more of a buzzword that is overused and often misused. Though the phrase may seem quite uncomplicated, it’s the ambiguity of it that can sometimes be confusing. CommonPlaces have always considered itself a digital agency, but in a time where everyone and anyone can say they are a “digital agency”, we understand the importance of clarifying exactly what that means for our audience.