What is Video Marketing?
Video Marketing is a powerful way to demonstrate instruction or present emotional content. Videos often show up in the search results, allowing you to gain more website visitors by dominating your market’s natural search results. Our video marketing team helps optimize a video based on your targeted keyword phrase for the strongest results.
Why use Video Marketing?
- Video marketing improves email campaigns – Using the word “video” in an email subject line can increase open rates by 19%.
- Video marketing increases the time people spend on your site – Visitors spend 2 minutes longer browsing websites with video than those without.
- Video marketing increases your search ranking – If you want to increase your search ranking, a video is a great way to achieve it. Research by Forrester found that having a video on a web page makes it 53x more likely to appear on the first page of Google. How much value can you put on that?
- Video marketing helps make purchase decisions – In a survey by swimwear boutique, over 90% of shoppers surveyed found video marketing useful in making purchase decisions.
Types of Videos to Create
1/. Demo Videos
2/. Brand Videos
3/. Event Videos
4/. Educational How-To Videos
5/. Explainer Videos
6/. Case Study and Customer Testimonial Videos
7/. Live Videos
8/. Virtual Reality Videos
Where you can host your business videos
Video Marketing Statistics
_ 82% of Twitter users watch video content on Twitter
_ YouTube has over a billion users, almost one-third of total internet users.
_ 45% of people watch more than an hour of Facebook or Youtube videos a week.
_ More than 500 million hours of videos are watched on YouTube each day.
_ More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
_ 87% of online marketers use video content
_72 Hours of video are uploaded to YouTube every 60 seconds.
_ One-third of online activity is spent watching video.
_ Saudi Arabia is the country with the highest daily online video access, with 98 percent of online video penetration among the population ( via statista ).
_ 85% of the US internet audience watches videos online.
_ Every second, a million minutes (17,000 hours) of video content will cross global IP networks by 2021, according to Cisco ( via Forbes ).
_ The 25-34 ( millennial ) age group watches the most online videos and men spend 40% more time watching videos on the internet than women.
_ Over 500 million ( half a BILLION ) people are watching video on Facebook every day ( via Forbes ).