SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines. SEO also helps build brand awareness for your business as search engine users are more likely to trust a site that are on first page of search engine results pages (SERPs) than brands who are not.
Here are top 5 KEY benefits of SEO for small businesses:
1. User-Friendly Websites
SEO will help small business owners create a faster, smoother, and user-friendlier website. Although most people still hang on to the old definition of SEO, thinking that it is only about optimising for the search engines, however, today SEO is also about improving user experience too.
2. Bring in MORE Customers
SEO is probably the most efficient and affordable marketing strategy that exists today. Moreover, it will only bring in customers who are actively seeking to find your product or service!
Let’s face it, one of the main reasons for having a website is to stand out from your competition and increase your customer base. Otherwise, why invest 1,000s of pounds (£) on marketing, right? Businesses that have a SEO optimised website bring MORE customers and grow as twice as fast than businesses who do not have one.
3. Better Conversion Rates
SEO-optimised websites loads faster, are easy to read and surf, and will display properly in almost all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors – i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors.
4. Build Brand Awareness
One of the benefits of getting higher rankings on the SERPs is building brand awareness. When your sites appear on the first page of major search engines such as Google, Yahoo, and Bing, your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that don’t have a strong web presence.
5. Bypass Competition
Let’s take an example of two businesses that are in the same industry, selling similar products, at similar prices. One of them has an optimised website while the other has a non-optimised website.Search engines and SEO are very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet too.