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What are the Benefits of Advertising?-Service ONE Marketing In Phnom Penh

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Advertising, we see it everywhere and we do our best to ignore it. Why do we need advertising and does it really help consumers in any way?

លទ្ធផល​រូបភាព​សម្រាប់ benefit of advertising

Let’s start by looking at the three partners in advertising:

Benefits of Advertising for Advertisers

We use advertising to announce interesting or helpful information to other people. Advertising can be very plain and matter-of-fact or it can be extremely creative, even entertaining. There are four major benefits of advertising for advertisers:

  1. Announce new, interesting, or helpful information
  2. Promote political messages to voters
  3. Inform citizens of government services
  4. Engage with customers through story-telling
  5. លទ្ធផល​រូបភាព​សម្រាប់ Benefits of Advertising for Advertisers

Benefits of Advertising for Consumers

As consumers move through cities in their daily routines they will take note of certain large advertisements over and over again. There are six major benefits of advertising for consumers who see the ads:

  1. Learn about product, service, and event choices
  2. Learn about upcoming events
  3. Discover new products or services
  4. Associate products with special activities
  5. Learn about important social issues
  6. View the advertisements as entertainment.

 

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