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What Is the Google Display Network (GDN)?

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What Is the Google Display Network (GDN)?


-The Google Display Network is a network of websites with advertising space where you can place your ads

-The Google Display Network uses precise targeting to reach engaged audiences- this delivers better results for advertisers

-It’s a simple, cost-effective way to advertise on millions of high-quality news pages, topic-specific websites, video sites, and blogs


How Do You Target Customers On the Google Display Network?

Reach your audience base on how they browse and who they are.

Contextual targeting

  1. Keyword contextual targeting
  2. Topic targeting
  3. Placement targeting

Audience targeting

  1. Interest category marketing
  2. Demographics
  3. Remarketing
  4. Similar users

Tip: Combing Contextual Targeting with Audience Targeting gets the best results.

Contextual Targeting

Reach your audience based on how they browse:

Keyword Contextual Targeting

Google matches keywords in your campaign with themes on the display network. Topic Targeting

Google has categorized thousands of sites and pages for you to choose from.   Placement targeting

Pick the websites where your ads will run. This gives you the maximum amount of control.


Audience Trageting

Reach your audience based on how they browse:

  1. Interest Category

Google looks at the websites someone has visited and makes judgments to show them ads for products that are related to those sites.

  1. Demographics

Select audience based on “inferred age” or gender

  1. Remarketing

Show your ads to people who visited your website at least once.

  1. Remarketing

Google’s has what it calls “look-a-like” technology to find consumers with similar browsing habits to those on a remarketing list.