How Google Adwords Search Ads work?
Discover new keywords.
Start by searching words or phrases related to your products or services. Keyword Planner works to find the keywords that are most relevant to your business which you can then choose to add to your plan.
Compare keywords trends.
Get suggested bid estimates and see how often keywords are searched and how their search volume changes over time. That way, you can narrow down your keyword list and set your budget for the keywords you really want.
Create and share your plan.
When you have a plan you like, you can save it to your account or share your plan with others. Then, you can create ad groups and set bids for each keyword before turning your campaign on.