Social media advertising, or social media targeting, are advertisements served to users on social media platforms. Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, when target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition.
- Most channels require significant lead time to yield an ROI. For example, content marketing works best over time after it has been able to yield back links and SEO traction.
- Some channels yield quick results but not day in and day out. For example, influence marketing can earn you quick results in terms of sales for low effort (though high cost). But those results don’t continue occurring over time. Instead, you earn sales on a per post basis, and often less each time it is posted.
- Some channels are consistent but time consuming to dial in. For example, Ad Words can produce consistent results for your brand, but it takes a while to master and earn specific placement.
With social media advertising, you can have consistent sales coming in from the first day your website is live.
For modern eCommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal. Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can pay off extensively with every marginal customer.
In our opinion, it’s best to start with the most popular platforms, then once you have profitable systems running, you can look at allocating a percentage of your budget toward more experimental campaigns.
In 2018, there are 6 different social media channels where you can follow proven ad strategies and generate consistent ROI.
One of the fascinating things about social advertising is that there is virtually no limit to your ability to scale.
You don’t have to wait for someone to search for your targeted keywords. You don’t have to wait for someone to run your promotion or read your blog. If you want to reach 50,000 people in one day, you can.