Why use Outdoor advertising?-Service ONE Marketing In Phnom Penh

We realise that Outdoor Advertising is a new concept to a lot of small business and we understand that, unless you have advertised Out-of-Home before, you may not know the benefits or whether it is right for your business. To help you make that decision, we’ve created this page and the video below, highlighting the top 5 reasons why you should choose Outdoor advertising.

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If the title hasn’t convinced you, here are 5 reasons that might…

1. It stands out!

Outdoor advertising is an unavoidable, 24/7 medium which simply can not be missed and unlike any other media, you can’t skim through it, turn it off or change the page – it’s always on, always being seen.

2. Planning

From large billboard advertisement signs located on key arterial routes, to bus stop posters situated along busy high streets, Out-of-Home makes it easy for you to plan your campaign and reach your desired target audience. Whether you wankt to introduce your brand to families, commuters, sports fans or students; Outdoor advertising can capture your potential customer. Reaching your target audience means that you avoid wasting your budget by advertising in the wrong areas, to the wrong people. Did we forget to mention that you can even target your competitor!?

3. Digital

Clear Channel now has over 4,000 digital advertising signs located in audience-specific areas across the UK; with digital LED screens at supermarkets (Asda & Sainsbury’s), shopping centres and bars, to a vast network of digital billboards and bus stops. Digital enables you to book by time, date and even weather! This flexibility allows you to optimise your budget and reach your target audience like never before. Whether you want to reach local mums at their local Asda in the morning via supermarket ads or commuters on their way home from work via roadside bus stop signs – digital can do it.

4. Suitable for all budgets

Depending on who you are trying to reach and your company objective, you can advertise your brand on one specific phone box, ten local digital bus stops or on a network of 1000 billboards across the UK. Out-of-Home advertising is a cost-effective platform which works for any budget size.

5. Reach

On a daily basis in every region across the UK, Outdoor advertising has a bigger reach than any other media. That includes TV! In fact, Out-of-Home advertising reaches 98% of the UK population every week (Route).

What You Could Know About Outdoor Advertising-Service ONE Marketing In Phnom Penh

Outdoor advertising has become a part of everyday life. It’s an element consumers expect to see as they walk to the store or drive to their friend’s house. They know at some point they’ll come across an advertisement within their local landscape. But what are the benefits for businesses in the outdoor advertising process? In this article we’ll answer this question and provide our insights on the advantages outdoor advertising holds over other formats.

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No Barrier Between Consumer and the Advertisement

A leading benefit of outdoor advertisements is the fact that consumers don’t have to complete any action to access them. They can be found anywhere within their local landscape and, unlike other forms of advertising such as online and in-store promotions, it doesn’t depend on the consumer entering a specific area. Outdoor advertising presents a clear path to the consumer.


What is the first thing that comes to mind when you think of outdoor advertising? For most people, a picture of a big billboard along the highway or on a business building in the city pops in to mind. But outdoor advertising is actually much more than these big, colourful billboards.

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Outdoor or occasionally referred to as Out-Of-Home advertising, is communication with people while they are out of their home. Nowadays people are spending more time away from home and so outdoor advertising has the potential to reach active consumers. The benefits of outdoor advertising are almost endless, but for time sake we have compiled a list that, in our opinion, are the top 7 benefits of outdoor advertising.


Advertising Cambodia-Service ONE Marketing In phnom Penh

Online advertising, also called Internet advertising, is a form of advertising which uses the Internet to deliver promotional marketing messages to consumers. Online advertising, also called Internet advertising, is a form of advertising which uses the Internet to deliver promotional marketing messages to consumers. It is in itself an extensive type of advertising that can includes search engine marketing (SEM), search engine optimization (SEO), local online advertising, banner advertising, email marketing, online video marketingsocial media optimization (SMO) strategies and other forms of online outreach. The best thing about online advertising is that unlike the traditional advertising, you can measure it at its every part and can make alterations in it at any point of time while it’s running.

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Most important forms of online adverting in Cambodia:

Search advertising:

Why outdoor advertising works-Service ONE Marketing In Phnom Penh

While some traditional advertising media are in decline, outdoor is growing. Poster advertising is attention-grabbing, and does not require the audience to do anything to see it. You don’t have to tune in or click onto it or turn a page.

At the same time, most people regard it as less intrusive than other advertising methods. Indeed, a lot of outdoor advertising is engaging, providing colour, humour and interest.


Where to advertise outdoors

Outdoor Advertising Methods, Tactics, and Tips-Service ONE Marketing In Phnom Penh

Outdoor advertising is considered a mass-market medium, just like broadcast, radio, TV, and cinema advertising. For this reason, it is better utilized for broad messages and branding and support campaigns.

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If you are looking to do an outdoor ad, whether as an agency or for your own brand. You have to remember that it cannot do the heavy lifting. Any attempts to do so will usually lead to a very cluttered and confusing message, and with so little time to take in the ad, it will be wasted money. Once you start putting more than 10 words of copy on a billboard. Many are driving past at high speed. Many more are occupied with their mobile device.

Why Is Billboard Advertisement Important?-Service One Marketing in Phnom Penh

America is on the move, spending more time in transit and less time in the home. As such, our mobile society makes outdoor advertising an important and effective means of getting messages in front of people’s eyes. Billboards advertising can be an effective way to generate name or product recognition with traveling consumers.

Mobile Audience


Placing an ad on a billboard that includes a company name and a memorable image of a product or service stays visible 24 hours a day, every day of the week. As of 2010, more than 90 percent of Americans had at least one vehicle, making at least one interstate trip each weekday, according to the Outdoor Advertising Association of America. These mobile consumers see billboards every day while traveling for business or pleasure. Within your market, you can find out how many people pass by certain intersections or on certain thoroughfares to determine roughly where ad-space hot spots exist.

Types of  media advertising-Service One Marketing In Phnom Penh

Types of  media advertising

Media Advertising  is an important domain in business and advertising. With the passage of time, there have been several ways in which ads are being showcased and can be communicated to customers. There are different types of Media Advertising present. Depending upon various parameters like budget, reach, customer preferences etc companies can choose the required Media Advertising and help boost their brand.


Media Advertising-Service One Marketing In Phnom Penh

Media advertising refers to the various media channels through which advertising is done. Advertising media is used for showcasing promotional content which communicated in various forms such as text, car advertising, speech, images, videos using TV, radio, online shopping , outdoor advertising etc. Basically they are channels through which companies can advertise their products and services to reach to customers.

Media Signpost Showing Internet Television Newspapers Magazines